If you listen to podcasts, then you understand how much even a single episode can raise a thought leader’s profile and connect them with the right audiences. If anyone has ever told you that you would make a great podcast guest yourself, then it’s time to leverage this powerful public relations strategy to claim your own fame. Otter PR has become one of the best PR firms for getting on podcasts thanks to its innovative approach to this kind of PR campaign.
Here’s everything you need to know about podcasts and why appearing on them can be such a good idea.
The benefits of appearing on a podcast
Podcasts aren’t just entertainment; they gather entire communities together that have been built over time. These podcast audiences are loyal to their favorite hosts, listening to their shows for more than nine hours per week on average. In the process, they don’t just get to know the hosts, but also come to trust them.
This trust extends to the guests that appear on the podcast. In effect, by getting booked on a show, an individual earns the endorsement — sometimes tacit, but sometimes explicit — of the host. Research has found that appearing on a podcast:
- “significantly enhance[s] viewers’ interest,”
- “fosters [their] inspiration,”
- and “leads to a higher intention to share information about” the brand
Indeed, research shows that this phenomenon even applies to podcast advertisements, which “individuals view… more like recommendations or endorsements than traditional advertisements.”
These warm feelings can pay off for brands’ bottom lines.
Why outreach through podcasts pays
According to Edison Research, podcast listeners have desirable demographics as consumers. The company’s “The Podcast Consumer 2025” report explains that podcast listeners:
- Are more likely to be college-educated
- Have higher incomes than the overall market
- Have high rates of business and home ownership
Importantly, these characteristics are associated with higher purchasing power.
When you connect with a podcast host who has the right target audience, you get a fast track right into a key section of the market. Research from podcast company Acast found that 84 percent of listeners have taken action after hearing about brands on a podcast, and “of those, nearly 60% have thought more favorably about the brand and 44% have made a purchase.”
For this reason, smart business leaders are adding podcast appearances to their marketing strategies and content marketing efforts. Getting these isn’t self-evident, however, which is where PR agencies come into play.
The best PR firm for getting on podcasts: Otter PR
Otter PR has established a reputation for excellent podcast PR services because of its track record of successfully connecting clients to popular podcasts. The agency has worked with and established productive relationships with many leading podcasts.
For instance, the firm recently earned an appearance for Emmy award-winning special-effects artist and founder of Romaire Studios, Lee Romaire, on the “Lone Lobos” podcast, which has 140,000 loyal followers. Hosted by two actors from the show “Cobra Kai,” the podcast features down-to-earth conversations that occasionally let listeners peek behind the scenes of television and film projects.
“This is just one example of how doing a dedicated podcast that showcases your expertise can elevate someone’s profile and get them the attention they deserve,” Scott Bartnick, co-founder and CEO of Otter PR. “It’s about finding the right fit. That’s why we focus on the audience in particular.”
Become a sought-after guest. Contact Otter PR today!
How to get bookings: The best podcast PR strategy
While Otter PR is a full-service digital PR and marketing agency, the award-winning firm’s experts go far beyond traditional PR to secure media coverage for clients. One way they have become recognized as one of the best PR firms for getting on podcasts is by finding the right podcasts that align with businesses’ goals.
“While everyone wants to get onto a leading podcast, sometimes the right PR move is to appear on a show with a smaller but passionate niche audience,” Bartnick explains. “PR helps forge ever-important connections with your ideal customers, but only if they are actually listening. That’s why it’s important to take a strategic podcast approach.”
Otter PR’s professionals are also experts at crafting winning pitches that resonate with podcast hosts and their staff members, leading to invitations for clients to appear on their shows.
“We understand podcast production and how to position our clients to give shows what they need,” Bartnick explains. “We explain why our clients would make the best guests for the right shows, which leads to actual podcast interviews and all the rewards they bring.”
One of the reasons they can provide such an effective content strategy agency for brands is that Bartnick and his cofounder, Jay Feldman, have engaging podcasts of their own: “Scaling Secrets” and “Mentors Collective.”
“If you’re thinking of starting a podcast, we can also help you there,” Bartnick says.
Choose the right podcasting agency, get the right listeners
Otter PR isn’t just a podcast PR agency or a podcast consultant. The firm secures podcast appearances in addition to multiple other kinds of opportunities to raise brand awareness and foster a positive reputation.
“We pitch to hosts as part of a broader PR campaign for every client,” Bartnick explains. “While we offer podcast promotion, that’s not all we do.”
Indeed, Otter PR has rapidly distinguished itself as a top PR agency by guaranteeing media coverage for clients — even new ones — within the very first month.
“Many conventional agencies charge an exorbitant retainer fee just to start work, and they don’t promise any return on your investment,” Bartnick says. “We don’t do that. We believe businesses of all sizes, including small businesses and startups, should have access to premium public affairs services from the very beginning. We also understand how important it is to start seeing results right out of the gate.”
In short, Otter PR stands out for its:
- Guaranteed media coverage
- Transparent pricing with an ROI focus
- Expertise in podcast production and guest positioning
- Comprehensive campaigns beyond podcast placements
Get the right podcast placements with Otter PR
Want a media relations firm that can get you booked with the right matches? Launch your profile into the stratosphere by checking out the best PR firms for getting on podcasts. Schedule a free strategy session with Otter PR today to explore your future on podcasts.
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