ATLANTA (September 12, 2014) – 3D The Boss is celebrating yet another milestone! The W Atlanta–Midtown announced today the first-ever collaboration with an Atlanta native pop group to advance the hotel’s marketing platform. W Brand passion point of music allows guests to explore what is new/next. The pop trio 3D The Boss scored the soundtrack of the hotel’s official video, which will be used to increase awareness and continue to bring the guest experience to life.
“Atlanta is a major hub for world-class music and our proximity to music venues ranging from the Atlanta Symphony Orchestra to The Fox Theatre and Music Midtown made selecting a premier pop group with whom to partner key,” said Beth Thomas, General Manager of the W Atlanta–Midtown and Area Managing Director of Atlanta. “3D The Boss is fresh and compelling.”
About 3D The Boss
3D The Boss is empowered by the YourDay Balance Game. This pop music phenomenon is comprised of The-O, C Lei, and David E. Beats a.k.a Pink Fly; each a powerhouse in their own solo careers. Based in Atlanta, this empowering, dynamic and refreshing pop trio infuse rhythmic sounds of EDM with irresistibly poetic rap, and the soothing big-ballad voice of Seal, resulting in a high-energy, entertaining performance. 3D The Boss is sure to captivate audiences with their inspirational message of character fitness, love and joy. With their rare, international and upbeat sounds they are sure to enrich your experience of life to the possibility of greatness.
For more information on 3D The Boss, please visit:
About W Atlanta – Midtown:
A managed property of Starwood Hotels & Resorts Worldwide, Inc. one of the leading hotel and leisure companies in the world, W Atlanta–Midtown is located in the city’s most vibrant, culture-rich and connected neighborhood. The hotel is within walking distance of Piedmont Park, Woodruff Arts Center (High Museum, Atlanta Symphony Orchestra & Alliance Theater), Atlanta Botanical Gardens, Fabulous Fox Theatre, Georgia Tech, and Atlanta’s top restaurants. Nearby MARTA train stations quickly and easily connect the hotel to Hartsfield-Jackson International Airport, Lenox Mall and Phipps Plaza, America’s Mart, and national stadiums and arenas. Inside the hotel, Manhattan-based design trendsetters ICrave have created a visual mix that echoes W’s passion for the music industry along with Midtown’s stunning dichotomy of sparkling office towers and expansive greenspace. One of the largest W Hotels in the world, the property features 466 guest rooms and 33 specialty suites, and over 30,000 square feet of meeting and special event space (for everything from intimate executive board meetings to weddings for 500 to concerts for 2000). Business doesn’t skip a beat thanks to WIRED, a high tech business center available to guests. Guests may indulge in TRACE Atlanta – a farm-to-hotel dining concept featuring Southern-inspired cuisine, Rande Gerber’s Whiskey Park and Living Room bars, and the celebrated Bliss Spa. Retreat toWET, outdoor pool deck with private cabanas, or work out in FIT, state-of-the-art gym. W Atlanta-Midtown also offers the W brand’s signature 24-hour Whatever/Whenever® service promise, offering guests whatever they want – from a private couture shopping experience to front-row seats to the hottest show in town – whenever they want it. For more information on W Atlanta-Midtown, please visit:www.watlantamidtown.com.
3D The Boss Media Contact
I AM PR Agency, LLC
W Hotel Media Contact
LLPR- Liz Lapidus Public Relations
Liz Lapidus/Shawn O’Neil