The Royal Play Records CEO is Changing the Rap & Hip Hop Genre
In the midst of a worldwide pandemic, Royal Play Records CEO Vinnie Vidal launched
his solo recording career releasing an astonishing 22 singles in 2020 and amassing
thousands of streams and listeners. The artist and producer is not a stranger to the
music industry. Vidal started his love affair with music at age 8 when he was gifted a
keyboard and taught himself to play. He went on to compose music and direct his
church choir at age 14, which led to him founding Royal Play Records at only 15 years
of age! Vidal makes his beats from scratch, writes the music, sings, raps. His team and
label, Royal Play Records, has a mission of providing consistently high-quality music.
He focuses on producing music that brings self-awareness to the listener while being
infused with positive vibes and the power to heal the mind.
Vinnie Vidal is a testament to the rise of independent artistry, self-publishing, and
promotion over the traditional route. Being an independent artist, CEO of an
independent label and an entrepreneur Vidal is extremely goal-oriented and focused.
He finds in this industry, and on social media, people need to remain on their path,
tuning out comparison and distractions. Artists need to find their vision and goals and
then focus every day on what is moving them forward in that mission. Day after day,
Vidal receives emails and messages from people claiming they are the best; they can
explode his career, or they will make him famous. So many young up and coming
artists fall for these scams and these people that are not there to help the artist but
unfortunately, themselves. One of Vidal’s favorite quotes is “watch out for people that
are always bragging about who they are, a lion will never have to tell me it’s a lion”.
This lion has a passion for the industry and wants to use that passion with his talents,
his gifts God has given him and his experience to help others make it in an industry that
can be very self-serving.
Being mentored by some of the greatest in the industry Vidal has learned to take a bit of
information from all sources because there is always something to be learned from
everyone. He cautions about relying solely on one person for success saying “no one
will see your vision clearer than yourself or hustle harder than you. You can’t depend
on others for validation or you are setting yourself up for failure.”
These experiences has led Vidal to start his Music Marketing Blog, “Mogul Mindset
Marketing” which he gives free music marketing information, advice and tips for artists
to help them succeed in their journey. His passion for helping others succeed in an
industry filled with many “get rich quick” scams is a testament to the artist and CEO’s
In addition to the Mindset Mogul Marketing segment, Vidal does a LIVE show on his
Facebook page shouting out new artists and offering advice and reviews live on air. He
also, curates a Spotify playlist showcasing new artists to his fan base and a Patreon
group where he mentors artists on a more personal level. Having fought, hustled and
worked hard for his success; success that has been organically achieved without tactics
that some would consider unscrupulous, Vidal is committed to his passion of the artistry
of music and helping those with that same passion achieve their goals and dreams.
A man of faith, Vidal shares his favorite bible verse, Romans 8:31 “If God is for us, who
can ever be against us?” as the foundation and inspiration for one of his latest singles,
“Jesus”. Many of Vidal’s singles are focused on success and his faith. He hopes to
motivate and inspire his listeners.
The melodic piano aesthetic in this composition, woven within his smooth rap lyrics
creates a soothing vibe that leaves the listener with hope and peace during a time in
society that for many is very dark and polarizing. Vidal hopes to inspire listeners by
sharing his relationship with Christ and the foundation for his success. “JESUS”
highlights that through trials and tribulations; through the negative and the positive; and
through the ups and downs life throws at you, having faith in the Lord is what propelled
Vidal’s passion for music and delivering his message. Vidal shares that fighting
through the struggles, having faith and perseverance is how he is achieving success.
The mission Vidal is so purposeful about is to produce music that brings self-awareness
to the listener while being infused with positivity and the power to heal the mind. Vidal’s
compositions focus on high quality classical mixes, rather than the traditional low
frequency and destructive vibes. Vidal believes in bringing trendy, entertaining and
inspirational music to the table without the profanity, sexual exploitation, violence and
social injustice currently portrayed in mainstream music and media.
Throughout 2020 Vidal has been consistently been producing and releasing singles that
are gaining momentum and attention due to his unique sound, his shockingly wide
versatility and his uncompromising integrity. As a producer, Vidal understands what it
takes to make quality music and which instruments are currently not being showcased.
He aims to broaden his fans listening experience by infusing these sounds in his custom
made beats. He is bringing a much needed shift to the hip hop and rap genre with his
custom composed sounds; a distinctive Eastern flavor blended into a modern Western
vibe while also integrating jazzy instrumentals.
What Advice Would You Give to
a New Artist?
“Short cuts make long delays.”― J.R.R. Tolkien, The Fellowship of the Ring; “I love this quote because you really have to be willing to do the work. Many people want instant results with no hard work. It’s the turtle that wins the race!”
To learn more about Vinnie Vidal and Royal Play Records:
YouTube (Royal Play Records): https://bit.ly/39854f5