Hollywood on the west coast in Los Angeles and Hollywood Road on the west side of Atlanta have one thing in common- they both have seen their share of lights, cameras and action, but for decidedly different reasons. Burgeoning rap star Da’Quan “PluGG” Hayes knows the disparity first hand. Born and raised in one of the city’s most notorious crime riddled neighborhoods, the 18-year-old diamond in the rough is polishing his skills with one goal in mind and that’s to be the best.
PluGG earned his moniker earnestly. As a high school student at Benjamin E. Mays, the young hustler became known as the go-to guy on campus for any and everything. In between being an enterprising teenager, PluGG was dabbling in the studio where he would often spit over beats produced by his brother. Once school was over, the MC began focusing all of his attention on rapping. As a result, he completed his debut mixtape aptly titled Hollywood Raised, Volume 1. Much like the MC’s personality, his music is straightforward, authentic and cool.
PluGG has a natural knack for capturing the tone and attitude of old-school Atlanta with the raw emotion found in his hardened lyrics that chronicle his troublesome life. His dad was incarcerated for 13 years, as was as his uncle, however PluGG didn’t allow any of that misfortune to slow him down. The certified trendsetter takes his frustrations out on the mic spitting street tales over trap beats that prove he’s lining himself up to carry on the tradition set before him by west Atlanta vets such as TI, Young Dro and Shawty Lo. Like his predecessors, PluGG has a real heart for the city, however he brings his own perspective, experiences and slang. While he proudly reps his zone, PluGG’s unique appeal places him in a lane dominated by no one but himself.
On the soon to be classic Hollywood Raised, Volume 1, the lyrical storyteller flexes his songwriting muscle. PluGG gives listeners a glimpse into what life has been like growing up on the ruggedness of his block, a place where everybody knows your name. He pens genuine, relatable material that transcends socioeconomic status, writing about struggle, loss and pain, as well as celebrating the good times. The first single “Flex” is a charismatic track with a militant beat and a rhythmic hook. On cuts like “MVP,” “I Stand Alive” and “Don’t Play With Me,” it’s evident that PluGG acknowledges the fact that Hollywood Road made him the man he is today. Utilizing the solid production talent of his brother and other emerging yet gifted beat makers, the rising wordsmith and self-described “studio rat,” is ready to take over the world of hip-hop. Resurrecting a new southern sound, PluGG is on a mission to spread his brand of ghetto gospel on a global level.
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