HCM. When did you discover your love for designing and what made you realize you wanted to pursuit a career in it?
Jerry Cannon. Music and clothes go hand in hand as a means of expressing yourself. I’ve always been a visual artist but I can’t separate my love for music from my love for the visual arts. I’ve loved both for as long as I can remember!
HCM. To what or whom do you accredit your sense of style?
Jerry Cannon. I feature 20+ visual artists who want to get their art work onto clothes. They want to show people what to wear to an EDM concert, give them a fresh new look… I am just the guy who helps them make it happen, through my brand Infinite Apparel.
HCM. What are some of your greatest challenges as a designer, and what is your greatest attribute when it comes to your work ethic?
Jerry Cannon. Making customers happy is my #1 goal. People come to my store looking for matching rave outfits, festival gear and just EDM clothing in general. To make their look happen, I have to work with artists and suppliers to allow my print-on-demand model to work smoothly. These music festival outfits have a lot of work happening in the background. Some think we just sell hippie clothes but there’s a lot more to it than just the grassroots community. I actually pay the artists a high percentage of my sales so they can support themselves. Running a trippy clothing company isn’t a walk in the park, I’ll tell you that much.
HCM. What impression would you like consumers to be left with after purchasing your apparel?
Jerry Cannon. My clothes are a statement that my artists make. I just act as their megaphone, by putting it on high quality materials and by keeping my manufacturing process in the US. You wouldn’t like it if your EDM concert outfits started to run, or came undone. So I pay attention to quality of production, while my artists focus on the quality of their next visual art. That’s how we symbiotically work together to make the best rave clothing in the world.
HCM. What are your plans for the near future?
Jerry Cannon. When I first got into the scene, I was like “I don’t know how to rave, help me.” It’s funny remembering my old days. Now, I’m planning to grow my festival style brand into infinity, pun intended. We’re dropping new tapestries, shirts, pants, bandanas, and some other cool stuff. I want to have a solution for any and all festival looks. Rave pants, rave shirts, rave accessories – you want them, I got them!
I’m working on a few dozen new garments as we speak. Keep an eye out for Fall releases! We’ve got mens festival clothing and rave girl outfits coming, don’t snooze on them because they will be all limited-supply.
HCM. Is there anyone you’d like to thank, any shout outs?
Jerry Cannon. I want to thank my amazing visual artists. They’ve put up with a lot of me pushing back on them, and I love them for never compromising their standards while still letting me have the ability to run a business. I want to thank my customers, who come to my store what to wear to a festival and then (hopefully) find the best match. And of course thank you for interviewing me today!