From the time we’re children ‘til we’re old and gray, summer holds a special place in our hearts. It’s a time full for kicking back and taking a much-needed breather, leaving us wanting to do little more than soak up some rays and nod along to the newest and shiniest summer bop. Lucky for us, Vincent Zirah’snewest release can help with that.
Name seem familiar? You might recognize Vincent Zirah for his popular music platform Infigroove – a streaming service that offers high-quality listening and video experiences in a completely free and legal way. The platform has been making big strides in the music industry for the last few years, shaking up streaming in a way we haven’t seen in far too long.
Born in 2015 when the idea was still completely new and groundbreaking, Infigroove’s goal was to bring premium streaming to those who’ve historically been unable to access it. And now, six years down the road, GeniusLix’s head more than met that aim with 40 million songs available to over 80k registered users, many of whom hail from disadvantaged countries.
It’s a fulfilled accomplishment for the French entrepreneur, but he’s refusing to slow down despite reaching his goal. Instead, he’s chosen to push his tune-embracing career forward by challenging himself to become a musician in his own right.
Moving to the other side of the stage and taking the artists’ position is a huge shift, to be sure, yet one the Infigroove founder finds essential as a music lover. He admits to not physically playing a traditional musical instrument, however, he’s swiftly grown familiar with creating music in a more digital form, and his musical tastes are starting to shine through.
The result of this awareness is Vincent Zirah’s first release, a US pop-styled track called “Better Mood.” Seeking to capture the power, excitement, and fun music can inspire in us all and echo that right back to listeners, the song is a summer feel-good tune that’ll have you bobbing your head in no time flat. The rhythm is pleasant and light, leading you into a relaxed and peaceful atmosphere that Infigroove’s founder succinctly describes as “a little bubble of pleasure.” Good vibes and positivity are the name of the game here, created explicitly to make listeners smile no matter how hard their day was.
It’s a light, refreshing fare that’s perfect for the season. But make no mistake – there’s some real craftsmanship going on under the happy surface. The developer-turned-musician is being just as innovative with his beats as he was with his streaming platform, diversifying his instruments rather than settling for a couple more typical ones.
It’s evident if you pay attention to what’s going on in the background. There’s a plurality made up of piano, bass, and finally guitar, and it totally works. Everything has its rightful role; the bass making its opening verse, the guitar providing a much-needed solo, and the whole song surrounded by a piano melody that ties it all together. The instrumentation – its selection and arrangement – is obviously strategic, and the new artist flawlessly executes his goal of filling up the room and escalating the song as it unfolds.
“Better Mood” more than proves itself a solid first foray into the music-making realm for the developer-turned-musician. It’s relaxed yet energizing, characterized by warm vocals, a catchy chorus, and addictive guitar riffs. There’s something distinctly summer about it, reminiscent of carefree road trips bathed in sunshine and late bonfires on the beach with friends.
However, it fits in at a bar as well as it does on a porch with the mosquitoes biting, showing an encouraging versatility for such a new artist. It’s thoroughly impressive, especially consideringVincent Zirah managed to create the debut track start to finish in merely a few days, making record time. The final aim of this challenge is to understand the artists, who are the keystone of the Infigroove music platform. If this is his tentative first try, we can’t wait to see where he goes next.